WHAT DOES THIS POLICY COVER?
WHAT PERSONAL INFORMATION DOES VILLAGE NEWS, INC. COLLECT?
The information that Village News, Inc. gathers falls into two general categories: 1) personal information, which includes, for example, personal information you supply when you subscribe, order, make purchases, complete a survey, register for one of our sites, or enter a contest; and 2) non-personal information collected through technology, which includes tracking information collected as you use Village News, Inc. Services.
PERSONAL INFORMATION THAT YOU PROVIDE
Registration for Village News, Inc. services requires that you supply certain personal information, including, in most cases, your name, address, telephone number, e-mail address, credit card number or other billing or payment information.
Billing and Credit Card Information.
To enable payments, we collect and store billing and credit card information. This information will only be shared with third parties who perform tasks related to the purchase transaction, such as fulfilling or delivering orders, processing credit card payments, or providing customer service.
User Generated Content and Other Public Activities.
Village News, Inc. services provide opportunities for you to contribute material that is intended to be visible to others (“public activities”), such as reader or user comments, recommendations, reviews, ratings or any other items that you submit. By choosing to participate in public activities, you are electing to share and display such material via www.thevillagenews.com or other applicable platform or media. Any information you disclose in your public activities, along with your screen name or ID, or any image or photo, becomes public and may be used by Village News, Inc. for online and offline promotional or commercial uses in any and all media. If you choose to engage in public activities, you should be aware that any personal information you submit there can be read, collected, or used by others, including to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums andVillage News, Inc. has no responsibility to publish, take down, remove or edit any of your public activities or any of your submissions that are a result of your public activities. Also, public activities may be included in RSS feeds, APIs and made available to other Web sites via other formats. As a result, your public activities may appear on other Web sites, blogs, or feeds. Keep in mind that we are not responsible for any personal information you choose to make public via your public activities, and you agree that such sharing will be deemed to have been done by you, not Village News, Inc..
Contests, Sweepstakes and Special Offers. Village News, Inc.
Village News, Inc. collects personal information from you in connection with optional sweepstakes, contests or other special or promotional offers or programs. If this information is also being collected and used by a third party other than Village News, Inc. in a way that is not apparent at the time such information is provided, we will notify you at the same time. If you do not want any personal information shared, you may always decline to participate in the sweepstakes, contest or special offer or promotion.
Surveys, Panels, Focus Groups and Market Research.
Village News, Inc. may collect personal information from you in connection with your voluntary participation in surveys, panels, focus groups or other means of conducting market research. Information may include your household or personal characteristics, purchase behavior and preferences. This data may be collected through the Village News, Inc. services, on the phone, through the mail or in person. The information you provide in connection with these activities may be shared in the aggregate with advertisers and marketing partners, unless we notify you otherwise at the time of collection.
Special Events and Promotions.
PERSONAL INFORMATION ACQUIRED FROM THIRD PARTIES
We may also purchase or otherwise receive your personal information from third parties and add that information to the personal information you provide us to create a more complete profile of you in our database. We believe that the more we know about our readers, subscribers and other customers, the better and more personalized our products and services will be, the more relevant our advertising, marketing and promotional messages will be, and the more satisfied our advertising and marketing clients and customers will be.
NON-PERSONAL INFORMATION AUTOMATICALLY COLLECTED
We may collect non-personal information about the computer, mobile device or other device you use to accessVillage News, Inc. services, such as IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
Village News, Inc. logs Internet Protocol (IP) addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes. We use this information in an aggregate fashion to track access to our Web sites and mobile applications.
We use certain third parties to provide us information, reports and analysis about the usage and browsing patterns of users of the Village News, Inc. services. These third parties track and analyze non-personally identifiable usage and volume statistical information from our visitors, users and customers.
Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information. Ads may be displayed within our apps. The ads you see are not targeted to you based on your current GPS location, but they may be targeted to you based on your device’s IP address or ZIP code.
WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
Providing the Services You Request. We use the information we gather about you to manage and enable your use of the Village News, Inc. services, to fulfill your requests for certain products and services, and to send out electronic or other communications.
We perform statistical, demographic and marketing analyses of customers and users of the Village News, Inc. services, and their subscribing and purchasing patterns, for product development purposes and to generally inform advertisers about the nature of our subscriber and customer base.
Customizing Your Experience.
We may use the information we collect to customize certain features of the Village News, Inc. services to provide you with an enhanced experienced, including based on the type of device you are using to access the Village News, Inc. services.
Advertising and Marketing.
We may use demographic and preference information to allow advertising on the Village News, Inc. to be targeted to the users for whom it appears most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. Information may also be used to market and promote Village News, Inc. products or services or those of affiliated companies or third parties that we believe may be of interest to Village News, Inc. subscribers, users and customers.
WHEN WILL WE DISCLOSE OR DIVULGE THE INFORMATION WE COLLECT?
Aggregate and De-Identified Information.
We contract with other companies to provide services on our behalf, including credit-card and billing processing, delivery or shipping, email distribution, list processing and analytics, and survey and promotions management. We provide these companies with the information they need to perform their services. Our contracts with these service providers generally prohibit them from using this information in any way other than to provide services for Village News, Inc., and they agree not to share, resell or use the data for their own direct marketing purposes.
Legal and Related Matters.
We may disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to:
• (1) comply with the law or with legal process;
• (2) protect and defend our rights and property;
• (3) protect against misuse or unauthorized use of the Village News, Inc. services; or
• (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
Third Party Marketing.
If you are a subscriber to or registered user of Village News, Inc. services, and unless you opt out of disclosure as described below, we may exchange, sell or rent your name, contact (including your email address) and certain other information, such as when you first subscribed to Village News, Inc., with or to other reputable companies seeking to promote their products or services to Village News, Inc. subscribers and customers.
Sale/Purchase of Business or Joint Ventures.
In the future, we may sell, buy, merge or partner with other companies or businesses. In such transactions, we may include your information among the transferred or shared assets. What is our email policy?
CAN-SPAM Act Compliance.
Village News, Inc. may periodically email you messages about products and services that we think may be of interest to you. You can choose not to receive messages in the future by following the “unsubscribe” instructions located near the bottom of any such email. From time to time, Village News, Inc. may obtain email addresses from third party sources to be used for promotional emails. You can choose not to receive messages in the future by following the “unsubscribe” instructions located near the bottom of any such email.
We may send you an email inviting you to participate in user surveys, asking for feedback on Village News, Inc. services or prospective products and services, as well as information to better understand our users and customers. Surveys greatly help us to improve the Village News, Inc. services, and any information we obtain in such surveys will not, unless otherwise noted, be shared with third parties other than in aggregate or de-identified form..
Emails From You.
If you send us emails, you should be aware that information disclosed in emails may not be secure or encrypted and thus may be available to others. We suggest that you exercise caution when deciding to disclose any personal or confidential information in emails. We will use your email address to respond directly to your questions or comments.
Email This Article Feature.
Our websites or other digital products may allow readers to email links to articles (or other content). The email addresses that you supply may be saved for your convenience for future articles or information you may wish to share by email; these addresses are not used for any other purpose, and will not be shared with any third parties.
HOW DO I OPT-OUT OF USE OF MY INFORMATION FOR MARKETING PURPOSES?
If, at any time, you prefer not to receive solicitations originated by The Fallbrook Village 2013, or if you prefer that we do not share information with third parties for marketing purposes, please either call us at 760 723 7319 or send a letter to us by regular mail at: Village News, Inc., Attention: Customer Service, 127 West Elder Street, Fallbrook, California 92028. If you are a current newspaper subscriber, please remember to include your account number and phone number in the body of your e-mail, and if you choose to opt-out via e-mail, please put “Opt Out” in the subject line.
HOW DOES VILLAGE NEWS, INC. PROTECT THE PRIVACY OF CHILDREN?
We will not knowingly gather or request personally identifiable information from or about children under the age 13 except as permitted by law. If we find we have received any information from a child under 13 in violation of this policy, we will delete that information immediately. If you have reason to believe that Village News, Inc. has any information from or about anyone under the age of 13, please contact us using the information provided herein or available elsewhere on www.thevillagenews.com.
CAN THIS POLICY CHANGE?
Yes. We reserve the right to change this policy at any time and you should check this page periodically. Your continued use of Village News, Inc. services once such changes are posted to this policy will mean you accept those changes.
California Privacy Rights.
If you are a California resident and request information about how to exercise your third party disclosure choices you may contact us by regular mail at Village News, Inc., Attention: Third party, 127 West Elder Street, Fallbrook, California 92028.:
All requests sent via postal mail must be labeled “Your California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address, city, state, and zip code. (Your street address is optional if you wish to receive a response to your request via e-mail. Please include your zip code for our own record keeping.) Village News, Inc. will not accept requests via the telephone or by facsimile. Village News, Inc. is not responsible for notices that are not labeled or not sent properly or do not have complete information.